The rise in popularity of CBD has caused a massive growth in companies selling CBD products. Many of them have similar products so it’s no surprise that some are looking for ways to set themselves apart from the competition. New “innovative” products like cbd water are just one of the ways to try to stand out from the crowd.
CBD water is one of those new products that has recently starting popping up. But what is it and does it work or is it just a gimmick?
What is CBD Water?
As the name suggests, CBD water is usually a bottle of water with CBD infused into it. These products are most commonly sold in 16.9 fluid ounce bottles and have typically claims of being made with “nano-technology.” The idea behind “nano-technology” is to try to reduce the size of the normal CBD molecules until they are so tiny that they can emulsify into the water without additional ingredients.
A key thing to note is that CBD is naturally fat-soluble, not water soluble. The goal with trying to create “nano-CBD particles” is to mimic water-solubility. By doing so, they claim that this increases the bioavailability of the CBD to upwards of 90%. This contrasts with the bioavailability of CBD tinctures that is approximately 20-30%.
Whether these claims are true or not remains to be proven. We haven’t seen any current studies that back them up. “Nano” CBD is still very much unresearched.
What are Some of the Problems with CBD Water?
The main problem with these type of waters we’ve seen are that they contain very little CBD. The amount of CBD most claim to contain is anywhere from 2 milligrams up to 10 milligrams per bottle. The effect from that small amount of CBD is virtually negligible.
With terms such as “nanoparticles” and “nanograms” being used in place of the typical CBD content on the label, consumers may be misled into thinking they are purchasing a highly concentrated product. For example, 10,000,000 nanograms is really just 10 milligrams of CBD.
In addition to having a small amount of CBD, these water products typically come with a high price tag. Prices for a bottle of CBD water can often be in the range of $5-10 per bottle. That’s a very high price per milligram of CBD when compared to traditional products.
CBD degrades when exposed to light. That’s why CBD oil tinctures are commonly packaged in dark or opaque bottles. Most of the CBD water products are being packaged in clear bottles. So there are concerns that exposure to light will further reduce the already small amount of CBD in the actual water products.
CBD water costs significantly more than traditional CBD oil tinctures and contain significantly less CBD. Some companies try to justify this cost with their use of “nano-technology” but there is no substantial evidence to back up their claims of increased bioavailability. You can give them a try, but don’t be surprised if there is little to no impact on your health and a big impact on your wallet.
If you do decide to give CBD water a shot, thoroughly research your brand and look closely at the third party lab reports.
Have you used CBD water products? Please share you experience with us in the comments section below.